Smart and efficient Advertisement

2009-01-08T15:02:00.001-08:00

Well I think that advertisement is the first channel for every business. Pay per click is a nice approach but it depends on many parameters to make sure that you have the optimal campaign:

You have to make sure you use the appropriate keywords so you can get a high conversion rate and decrease the bounce percentage.

Most of pay per click services are based on a ranking system that allows some of the links to be displayed more than others and usually the higher you pay the better position you get.

The risk here is that you pay for what you hope and not for what you actually get. I built a link exchange application (my website actually: http://www.oleea.com ) and I had 2 ideas in my mind:

The rank of a website needs to be directly related to how much a website is interesting to people so I built my ranking system based on the sign up date (just to encourage people to join earlier than others) and other factors that reflect the interest of people in a website. But if we take the case where a less interesting website believes that if his website is largely exposed then people will easily join. In this case the owner pays a very low cost per click proportional to the difference between his current rank and his desired rank. So a website of rank 10 he can easily advertise at a higher rank (Rank #1 for example) for less than 0.05$ per click! (Rank #1 is equivalent to the highest probability of exposure).
Again I wanted to create a system where you pay for what you get and not for what you hope so I added a new service that's supposed to start by next week. It's exactly like eBay/Amazon affiliate + Ranking system. For advertisers: They only pay a commission when they sell. For publishers: They only get paid when a user buys a product of an advertiser through a direct referral from their websites. Of course till now there is nothing new...Anyone can do that through ebay..But what if you want to sell a service or a product through your own website and not through eBay so you can track your customers, provide support and other CRM professional services? That can be done on my website and I got my first client! I will give commissions to referral sites (part of my network) proportionally to their ranks!

I am not trying to reinvent anything but i am just trying to optimize the way pay per click works with a combination of pay per action.

For more information on how my concept works check my first blog
http://oleea.blogspot.com/2008/12/free-online-advertisement-network.html

Free online advertisement network

2008-12-27T17:34:00.000-08:00

OLEEA (http://www.oleea.com/) is a free online advertisement network. OLEEA differs from a basic link exchange service by providing a solution that promotes and rates websites based on date of sign up and user’s traffic. On the other hand OLEEA applies an innovative algorithm that reduces the risk of fraudulent or invalid user clicks based on multiple parameters. On sign up OLEEA assigns a rank to a link.

What is a Rank? Oleea established a unique ranking system that allows some links to be displayed more frequently than others on the links network. Initially the rank is based on the sign up date then links that generate higher numbers of valid clicks will be displayed more on other sites. Fraudulent clicks negatively affect the rank.

For example, if you are selling a product on eBay or another online eCommerce website, you currently have no choice than paying a certain amount or commision in order to advertise to your product. But with OLEEA you will be able to advertise for free without any setup or recurring fees. And actually your rank would improve day after day when you sign up with OLEEA. Let's say you sign up today and your "Date of sign up" rank is 10/10 so that means your link is associated with the lowest probability of exposure on other websites that belong to OLEEA network. The next day 10 new links join OLEEA network, then your rank becomes 10/20 and that means your probability would improve by at least 50%.
If you have a website then you can also take advantage of your users activity and improve your rank. Now if you try to generate "fraudulent" clicks or invalid clicks using an automated or manual solutions, it will be automatically detected by OLEEA and will negatively affect your rank. We will not explain the details of the algorithm but the easiest way to test it is to try it!
OLEEA assigns a fraud factor for each website where the links appear. It does not mean that the website intentially generates fraudulent or invalid clicks but it reflects the probability of invalid clicks on a given website.
There is also a paid solution where the user selects his/her desired rank and just pays a cheap cost per click that corresponds to the difference between his/her desired rank and his/her current rank. So if your rank is now 40/100 and you would like to improve your probability exposure to be exactly like rank 1/100 then you will pay not more than 40% of what rank 100/100 would pay. So if rank 100/100 pays 0.1$ per click then rank 40/100 pays 0.04$ per click.
Let's compare OLEEA to other advertisment solutions:

Free advertisement: You can find many free advertisement network but in most of the cases they do not provide a ranking system that privileges some links on others and if they do then it's uniquely related to user traffic and number of generated clicks so that does not work for an eBay product or another similar eCommerce case when the user does not own a website to be part of the network.
Anti Fraudulent click algorithm: Most of existing free online advertisement system they do not explicitly provide an anti fraud algorithm agaisnt invalid clicks. So generating invalid clicks would probably improve the rank of a website. OLEEA implements a smart system that does not only rely on IP addresses and average time on page but other statistical information retrieved and computed from different sources.
Paid advertisement: Other free advertisement networks do not provide a paid ads if anyone would like to take advantage of an existing strong advertisement network similary to AdSense. OLEEA provides a similar service to AdSense with the main advantage of being cheaper because OLEEA does not pay commission to publishers. At the same time advertisers pay a variable cost per click that depends on the fraud factor of the source that generated the click. For example if an advertiser accepts to pay 0.1$ per click then that would be the maximum amount for click generated from a webiste that corresponds to a fraud factor equal to 0%.

Finally, it's a free service so if you are planning to launch your website or advertise for your product you just need to create an account and try it. If it does not help then it won't hurt too! and you can always delete your account at any time. Better to try it soon because as described above with OLEEA time is money and an investment for tomorrow. Sign up for rank 10/10 today it's an investment for rank 10/100 next week, 10/1000 next month and 10/1000,000 next year!