Smart and efficient Advertisement

Well I think that advertisement is the first channel for every business. Pay per click is a nice approach but it depends on many parameters to make sure that you have the optimal campaign:

• You have to make sure you use the appropriate keywords so you can get a high conversion rate and decrease the bounce percentage.

• Most of pay per click services are based on a ranking system that allows some of the links to be displayed more than others and usually the higher you pay the better position you get.

The risk here is that you pay for what you hope and not for what you actually get. I built a link exchange application (my website actually: http://www.oleea.com ) and I had 2 ideas in my mind:

1. The rank of a website needs to be directly related to how much a website is interesting to people so I built my ranking system based on the sign up date (just to encourage people to join earlier than others) and other factors that reflect the interest of people in a website. But if we take the case where a less interesting website believes that if his website is largely exposed then people will easily join. In this case the owner pays a very low cost per click proportional to the difference between his current rank and his desired rank. So a website of rank 10 he can easily advertise at a higher rank (Rank #1 for example) for less than 0.05$ per click! (Rank #1 is equivalent to the highest probability of exposure).
2. Again I wanted to create a system where you pay for what you get and not for what you hope so I added a new service that's supposed to start by next week. It's exactly like eBay/Amazon affiliate + Ranking system. For advertisers: They only pay a commission when they sell. For publishers: They only get paid when a user buys a product of an advertiser through a direct referral from their websites. Of course till now there is nothing new...Anyone can do that through ebay..But what if you want to sell a service or a product through your own website and not through eBay so you can track your customers, provide support and other CRM professional services? That can be done on my website and I got my first client! I will give commissions to referral sites (part of my network) proportionally to their ranks!
   

I am not trying to reinvent anything but i am just trying to optimize the way pay per click works with a combination of pay per action.

For more information on how my concept works check my first blog
http://oleea.blogspot.com/2008/12/free-online-advertisement-network.html